Practical insights on digital strategy, analytics, AI, and performance. No fluff, just actionable ideas grounded in real experience.
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Thoughts and frameworks from the field.
The majority of businesses have misconfigured analytics that produce unreliable data. Here is a practical guide to auditing your setup, fixing common issues, and building a measurement framework you can trust.
Trent
Digital Strategist
Not every AI tool lives up to its promise. A clear-eyed look at which AI applications deliver real efficiency gains for marketing teams and which ones are not worth the investment yet.
Trent
Digital Strategist
Your emails might not be reaching the inbox. A step-by-step checklist covering SPF, DKIM, DMARC, sender reputation, and list hygiene to ensure your messages land where they should.
Trent
Digital Strategist
Whether you need strategic advice or hands-on implementation, I am here to help.