Resources
Tools I Use
Every tool listed here is one I actively use in my work. No filler, no paid placements—just the actual stack that powers my marketing operations. If I stop using something, it comes off the list.
- 62+
- Tools & Platforms
- 12
- Categories
- 10+
- Years Using
- Daily
- Actually Used
Transparency note: Some links below are affiliate or partner links, marked with "Partner link." I only recommend tools I personally use and believe in. If I stop using a tool, it gets removed regardless of any partnership.
Analytics & Tracking
Google Analytics 4
↗Primary web analytics platform. Event-based tracking, user journey analysis, conversion reporting.
Google Tag Manager
↗Tag management for all tracking implementations. My go-to for deploying analytics, pixels, and custom events.
Google Search Console
↗Search performance monitoring, indexing management, and technical SEO insights.
Looker Studio
↗Custom dashboards and reporting. Connect multiple data sources into unified views.
Mixpanel
↗Product analytics for deeper user behavior analysis. Great for SaaS and apps.
Hotjar
↗Heatmaps, session recordings, and user surveys. See exactly how users interact with your site.
Advertising
Google Ads
↗Search, display, shopping, YouTube, and Performance Max campaigns. Full platform management.
Meta Ads Manager
↗Facebook and Instagram advertising. Campaign creation, audience targeting, and optimization.
LinkedIn Ads
↗B2B advertising with professional targeting. Great for lead gen and thought leadership.
TikTok Ads
↗Short-form video advertising. Growing platform for reaching younger demographics.
Microsoft Ads
↗Bing and Microsoft network advertising. Often overlooked, frequently lower CPCs.
Amazon Advertising
↗Sponsored products, brands, and display on Amazon. Essential for e-commerce sellers.
Email & Automation
Klaviyo
↗E-commerce email and SMS marketing. Best-in-class segmentation and automation flows.
HubSpot
↗CRM, email marketing, automation, and sales tools. Full inbound marketing platform.
Brevo
↗Email marketing and automation. Solid alternative with competitive pricing for growing lists.
Mailchimp
↗Email marketing for small businesses. Easy to start, good template library.
ActiveCampaign
↗Marketing automation with CRM. Excellent automation builder for complex workflows.
Zapier
↗Connect everything. Automate workflows between 5000+ apps without code.
Make
↗Visual automation builder. More flexible than Zapier for complex multi-step workflows.
SEO & Content
Ahrefs
↗Comprehensive SEO toolkit. Backlink analysis, keyword research, site audits, rank tracking.
SEMrush
↗All-in-one marketing toolkit. SEO, content, competitive intelligence, and advertising research.
Screaming Frog
↗Technical SEO crawler. Essential for site audits, finding issues, and analyzing structure.
Surfer SEO
↗Content optimization based on SERP analysis. Data-driven content briefs and scoring.
Yoast SEO
↗WordPress SEO plugin. On-page optimization, sitemaps, and schema markup.
Rank Math
↗WordPress SEO plugin alternative. Feature-rich with AI content scoring.
CMS & Web
WordPress
↗The CMS that powers 40%+ of the web. Flexible, extensible, massive ecosystem.
Payload CMS
↗Modern headless CMS built on Next.js. Code-first, TypeScript-native, self-hosted.
Elementor
↗WordPress page builder. Visual design with extensive widget library.
Webflow
↗Visual web development platform. Design and publish without traditional coding.
E-commerce
Shopify
↗E-commerce platform. Quick to launch, massive app ecosystem, handles payments and shipping.
WooCommerce
↗WordPress e-commerce plugin. Full control, flexible, great for existing WordPress sites.
Stripe
↗Payment processing. Developer-friendly, excellent documentation, handles complex billing.
Amazon Seller Central
↗Sell on Amazon. Product listings, FBA management, advertising integration.
Social Media
Meta Business Suite
↗Manage Facebook and Instagram presence. Scheduling, insights, inbox management.
YouTube Studio
↗YouTube channel management. Analytics, content optimization, community management.
LinkedIn Marketing
↗Company page management, content publishing, and professional networking.
Buffer
↗Social media scheduling and analytics. Simple, effective, covers all major platforms.
TikTok Creator Tools
↗Content creation and analytics for TikTok. Trending sounds, scheduling, performance data.
Design & Creative
Figma
↗Collaborative design tool. UI/UX design, prototyping, design systems.
Canva
↗Quick design for social media, presentations, and marketing materials.
Adobe Creative Suite
↗Photoshop, Illustrator, Premiere Pro. Professional-grade creative tools.
Loom
↗Quick video recording and sharing. Great for walkthroughs, audits, and async communication.
Development
Next.js
↗React framework for production. Server rendering, API routes, incredible DX.
Tailwind CSS
↗Utility-first CSS framework. Rapid UI development with consistent design.
Vercel
↗Deployment platform for frontend and full-stack applications. Zero-config, instant deploys.
GitHub
↗Code hosting and collaboration. Version control, CI/CD, project management.
Cloudflare
↗DNS, CDN, DDoS protection, and edge computing. Protects and accelerates every site.
Node.js
↗JavaScript runtime for server-side development. Powers APIs and backend services.
AI & Automation
Claude
↗AI assistant for complex reasoning, writing, and code. My primary AI tool for deep work.
OpenClaw
↗AI agent orchestration. Powers my AI-first operations with autonomous agent teams.
Cursor
↗AI-powered code editor. Dramatically faster development with AI assistance.
MidJourney
↗AI image generation. Creative concepts, marketing visuals, and design exploration.
ElevenLabs
↗AI voice synthesis. Realistic text-to-speech for video, podcasts, and content.
Suno AI
↗AI music generation. Creating original tracks and audio content.
Productivity
Hosting & Infrastructure
Vercel
↗Frontend cloud platform. Automatic deployments, edge network, serverless functions.
Vultr
↗Cloud hosting. High-frequency compute for WordPress and custom applications.
Cloudflare
↗Global CDN, DNS, and security. Every site I manage runs through Cloudflare.
Neon
↗Serverless PostgreSQL. Branching, auto-scaling, generous free tier.
Migadu
↗Email hosting for custom domains. Clean, no-nonsense email service.
Need help choosing the right tools?
Tool selection is a critical decision. I can help you evaluate options, avoid common mistakes, and build a stack that actually works for your business.
Ready to work together?
Whether you need fractional CMO leadership, strategic consulting, or hands-on execution support—let's talk.