Strategy that gets its hands dirty
10+ years in the trenches of digital marketing. From startups to agencies, B2B to B2C, technical SEO to brand strategy. I've done it all—and I still do it all.
I'm a hands-on fractional CMO who personally handles all implementation and execution. I only offer services I can deliver myself—no subcontractors, no handoffs, just direct expertise and accountability from strategy through results.
When achieving your next mission milestone requires expert skills beyond my domains, I bring in my roster of trusted professionals I've personally worked with and vetted—always with your direct knowledge and approval.
My experience spans many industries and domains, but I'm particularly focused on Real Estate, SaaS, and AI. I've been working with LLMs for 2 years—leveraging AI professionally and developing side projects in my free time, including working with MCP (Model Context Protocol).
The short version
I started building websites in my teens and never stopped. What began as curiosity became a career spanning every corner of digital marketing—SEO, paid media, analytics, email, content, conversion optimization, technical implementation.
Along the way, I realized something: most marketing consultants are either strategists who can't execute, or tacticians who can't see the big picture. I wanted to be both.
Today, I lead marketing strategy for growing companies while still getting my hands dirty in the technical details. I can present to your board in the morning and debug your Google Tag Manager implementation in the afternoon.
Beyond the desk
Alongside my professional ventures, I'm an established content creator and YouTube Partner with a combined following of 1.3 million and a YouTube Silver Creator Award through my Squishbiscuit brand.
Creating content that resonates with people has taught me things that no marketing textbook ever could—how to read an audience, test ideas quickly, and build genuine connection at scale. These skills directly inform how I approach marketing strategy.
What I believe
Proactive beats reactive
I anticipate problems before they become fires. I'd rather fix something before you notice it's broken.
Agencies are partners, not enemies
I work with agencies, not against them. Different tools for different jobs. I'm not here to replace your agency—I'm here to make sure you're getting the most from the relationship.
Execution is everything
Strategy without execution is just wishful thinking. I don't hand you a deck and disappear. I help you ship.
Transparency builds trust
I'll tell you when I'm not the right fit. I'll recommend specialists when that's the better choice. Earning trust matters more than winning every deal.
The toolkit
Full-stack means full-stack. Here's what I work with daily:
Analytics & Tracking
GA4, GTM, Looker Studio, Mixpanel, Hotjar, custom event tracking, conversion modeling, server-side tracking
SEO & Content
Ahrefs, Semrush, Screaming Frog, technical SEO, schema markup, content strategy, link building
Paid Media
Google Ads, Meta Ads, LinkedIn, Amazon Ads, attribution modeling, campaign optimization
Technical
WordPress, Shopify, HTML/CSS/JS, APIs, DNS, email deliverability, CRM integrations
Email & Automation
Deliverability optimization, segmentation, automated flows, cross-channel orchestration
AI & Emerging Tech
LLM integrations, MCP (Model Context Protocol), AI-assisted workflows, custom implementations