You could have the best website on the internet, but it doesn’t matter if nobody can find it. Search engines play a huge part in that, but so do links from other respectable sites relevant to your site. Search engines use these types of links to determine your ranking, without them your site probably won’t be ranked very high.

Building links is a complicated process. It takes a lot of work to convince people to link to your website, but it’s worth it in the long run.

So, what is Link Building?

Link building is the process of getting other websites to link to your website inside their content. You can see this in every website. Go on any blog or news website, and I guarantee you will see articles peppered with links to other pages. They are called ‘backlinks’ and they help the linked websites rank higher in search engines.

One of the many ways search engines determine which websites are the ‘best’ is by weighing their backlinks. If there is an article with a lot of backlinks, people may often think that it’s an excellent reference piece. New content however, probably doesn’t have this yet, because it’s brand new – so it’s unlikely to be amongst the top search results.

Useful tips in creating Backlinks

As with any website that wants to increase their search engine rankings, it takes a lot of trial and error. There is no right or wrong way of doing it, but there are methods that can increase your learning experience and will create good backlinks to your website.

High quality content

It sounds obvious, right? The best way to approach link building is to focus on creating quality content. You have to find a niche topic, something that isn’t being flooded all over the internet. An in-depth piece on a niche topic could get you some high-quality backlinks simply by creating an article that people want to read and will link.

Not everything you write will create your website a dozen backlinks. You may write an excellent piece but it won’t gather much traction at all. It’s all about trial and error. Once you have found a niche that is successful for you, it will become easier to find content that attracts a good amount of backlinks.

Guest posting

Guest posting is a good way to create backlinks. So, what is guest posting? It’s fairly simple, it’s just writing on other peoples websites. They won’t begrudge you the chance to add a link back to your own website or content within the articles you submit, because you are creating content for them too.

More importantly, you can control the blogs you contact. This means you can target the big hitters in your niche and guarentee quality backlinks in exchange for your writing, and at the same time look like an expert in your field.

To get started, simply look for blogs in your niche that accept guest submissions. A quick Google search and you can find fairly swiftly some good options.

Guest Posting Backlinks


The more popular your website gets, the easier it comes to create high-quality backlinks. Without links from other reputatable websites in your field, search engines might not think your content is worth a high ranking.

Focus on creating high quality content through trial and error. If an article is successful, keep using that formula.

Interested in a new website? Check out our web design packages, which are some of the most affordable in the East Midlands.

If you have a question, enquiry or want to start a project, get in touch and we will get back to you within 24 hours!